Over the last few months I’ve spent a lot of time working on usability and user experience in my day job since we’re in the middle of designing a new site. A lot of that time has been spent working on language and figuring out what words we can use to encourage people to take action.
Yesterday I listened to the most recent Radiolab podcast (embedded below) and it was a nice piece of serendipity. The podcast talks about the social engineers at Facebook and how their small tweaks to language and design can have big impacts on usability.
It’s amazing what the simple addition of the word “it’s” to a description of an emotion can have such a huge impact on the way that people perceive a tool.