Ouch. It’s bad news for Upworthy and other clickbait-y types of sites that promise to “blow your mind” with each and every post they publish.
Early this week, Facebook announced two new newsfeed updates that will affect most brand pages.
On the click-bait front, they are going to de-prioritise posts “with a headline that encourages people to click to see more, without telling them much information about what they will see.”
Here’s how it’s going to work: the algorithm will check how much time the user spends on the web page before going back to Facebook. In addition, it will look at the ratio between clicks and likes/comments.
The second update will prioritise posts that show links in the ‘link format’, rather than hyperlinks embedded on photo captions.
rather than this