Starting today, Facebook will be injecting Amber Alerts – announcements of child abductions – straight into the newsfeeds of Canadians. These alerts are going to be targeted geographically and will have a picture of the child and information on the case. Apparently a similar system is already in place in the US and, according to Facebook, is already a success.
It’ll be interesting to see how this pans out. It seems like a good case study of the police crowdsourcing when quick information is vital. At the very least it has to be a benefit by dissuading people making their own posts for missing kids (which sometimes don’t have the right info).