Yesterday OKCupid changed their site to display a protest message over the appointment of Mozilla’s (of Firefox fame) new CEO. The message reads, in part:
Mozilla’s new CEO, Brendan Eich, is an opponent of equal rights for gay couples. We would therefore prefer that our users not use Mozilla software to access OkCupid.
It’s definitely an interesting, and unusual, way to bring to light something that wasn’t getting too much attention. A dating site is not where I’d expect to see something like. Reaching that audience is a good thing.