I was kinda hoping to go Trump-free for at least a while, but here we are. Within days of taking office Donald Trump's administration has ordered a bevy of federal agencies to stop disseminating information without direct approval. In response, yesterday the Twitter account of Badlands National Park started tweeting out facts about climate change.
Donald Trump famously believes that climate change is a hoax perpetrated by the Chinese. Most of the rest of the world in contrast know that climate change is perhaps the biggest crisis facing humanity today.
The tweets didn't last long before being deleted. According to a Buzzfeed reporter the tweets were made by a former employee. Kudos to the former employee. For their sake I hope they were former before the tweets and not after.
There are a few lessons I think we can take away from this on a practical level.
- Change your passwords whenever someone who has access to your social media (or CMS or whatever) leaves. It's a pain in the ass but otherwise you're just depending on their good nature to not fuck you over.
- Treat your social media people with some respect. Chances are they're young, passionate, underpaid, and wield a disproportionate amount of power. In a world that loves a good social media fueled controversy, and where Twitter and Facebook are the face of your organization, they wield the power to wreck you.
EDIT: a few alternate unoffical National Park Services Twitter accounts have sprung up in the wake of this - @BadHombreNPS and @AltNatParkSer, which has 379k+ followers!
via CBS News