Note to cynics: the Ice Bucket Challenge actually did accomplish something

Two years ago the Ice Bucket Challenge was all over the internet. This saw people dumping buckets of ice water over their heads to raise awareness and funds for ALS research. Yesterday we found out that the University of Massachusetts Medical School has discovered one of the genes responsible for ALS and that they did so using money raised by the Ice Bucket Challenge.

This is a great example of where clicktivism can have impact: coordinating many small individual actions (donations) and funneling them towards a larger, real-world action (medical research).