Buzzfeed, and to a lesser extent Upworthy, get a lot of shit for the trend they started in attractive but uninformative titling. They deserve a lot of it but you can’t deny that their tactic works and that people can’t resist clicking on them.
Reddit user Minimaxir looked at around 60,000 Buzzfeed articles and tracked which 3 word phrases got the most Facebook shares. The answer will surprise you! (I couldn’t resist)